GuideStar.org – for lack of a better description – is the Better Business Bureau for non-profits. GuideStar collects, verifies and makes public financial information about non-profits. By becoming a GuideStar non-profit organization, you, in theory, boost your legitimacy by making your financials completely transparent. GuideStar’s profiles also allow non-profits to list their goals and accomplishment as well as board information, contact info, important documents, etc. In return, GuideStar offers non-profits helpful newsletters, online classes, information on grants, etc. And some fundraising services, like JustGive.org, require you to have a GuideStar profile before they will accept your organization.
GuideStar has recently launched the GuideStar Exchange, an enhanced version of their already robust service. In order to be part of the exchange, your organization must provide your IRS determination letter and an audited version of your financials. The jury is still out on what this upgrade really gets you.
So, if your org hasn’t set-up a GuideStar profile, set aside 20 minutes and do it. You’ll be glad you did!
